The Coaching Room Website and Logo Redesign Project

Background

The Coaching Room is a company that provides personal and group coaching services and has developed a reputation for providing high-quality and unique programs. It was important to include natural elements into the website redesign without having them be the focus. A big part of the companies directive is its connection with nature through their equine therapy, so natural elements and symbols needed to be added in strategic places without overwhelming the design.

It was important to include both one-on-one and group coaching as part of the offerings. They offer one-off events as well, so there needed to be a way to incorporate those into the ongoing programs that are time sensitive.

Solution

It was a great opportunity to try some different layouts in redesigning the website for The Coaching Room. In collaboration with the owner, we developed a website that is quite stunning. The layout is both easy to use and beautiful to look at. The colours are very nature-inspired, making the website feel peaceful and calming. A unique colour scheme was developed to bolster this natural feel. That was a challenge worth taking on!

The website needed to be used by both individuals and businesses and the website is designed to reflect that. It is easy to navigate and provides a wealth of information about their programs and services. The invitation to connect with a 15 minute call ensures that both parties are a good fit for each other. Coaching is a personal affair, so establishing how both parties will work together early on is essential.

As social proof, a series of videos of past clients were shot showcasing their experiences with The Coaching Room. In the videos, clients speak about how after either one-on-one coaching sessions or completing a group coaching program, they had profound and life altering realizations that propelled their life or career forward. The videos are at the bottom the page relating to the program or coaching service. This ensures the user finds pertinent information supporting what it’s like to engage with The Coaching Room.

As part of the rebranding of The Coaching Room, a new logo was developed to more closely reflect the magical company vibe. It only seemed fitting that a horse would be a visual factor due to The Coaching Room’s Equine Therapy Workshops and programs, and with a twist of whimsical by adding wings. A nod to Pegasus from Greek mythology is intentional as it represents ultimate freedom. It’s what personal coaching is all about.

Conclusion

Imagine a place where you can go to learn how to be the best you can be. This is the place that The Coaching Room is. The coaching offered is both one-on-one and group, and the programs and services are just what you need to help you reach your goals. They have unique events, so there is always something new to explore. The website was redesigned to reflect this. The colour scheme was chosen to be natural and calming, and the layout was designed to be easy to navigate. The focus was placed on highlighting the programs and services that are available, without overtaking the content. It’s a great website redesign that provides a clear pathway to success. Visit the site here.