The Psychic Associates Project

Background

The Psychic Associates vision is to first and foremost, help people realize their psychic abilities and second, take those abilities and open their own practice. The vision is from 3 accomplished psychics: Jay Lane, Amber Price and Liz Throp. After they started The Psychic Associates, they reached out to other well known practitioners in the holistic space and asked them to contribute to their vision.

Solution

The Psychic Associates reached out to takecareofmysite.com to create a host of digital marketing assets. First was to develop and design a logo and brand colours. Next was to create a website with Courses. Then they needed email opt-in forms to capture the email addresses of interested visitors. To keep sign-ups engaged, email marketing templates were created and workflow automations developed. It was necessary as a startup to incorporate keyword research, an SEO audit, along with technical and on-page SEO. It would have taken much longer to get listed on search engines without an SEO strategy. But that’s not all, they also wanted a membership area to build a community of like minded individuals. The membership offers discounts on courses, a private members lounge, a directory listing, preferred pricing on products and services, resources to help them excel, and group coaching to help them develop their skills further. Then it had to be placed behind a paid protected membership area.

To help visitors identify their gifts, 5 different quizzes were developed and offered on the website. The quiz taker then gets a score to identify their skill level for psychic, medium, empath, healer or general interest. The quiz acts as a call to action (CTA) to collect email addresses for their email campaigns. A great way to attract visitors, a blog was added focussed on topics related to psychics. Also, members can add their own articles to the blog. Each post has an author box with a bio and links to their website, email and social handles. It serves as a backlink helping with domain authority and SEO.

And if that’s not enough, Jay, Amber and Liz created a podcast every week. Called “The Psychic Jam”, it is a podcast that inspires Holisticpreneurs to gain confidence to learn to listen to their inner voice. They discuss heavy and taboo topics and explore the realities of working in the psychic industry. The podcast facilitates a sense of community as the topics discussed are hard to find anywhere else.

Conclusion

Creating all of these digital marketing assets for The Psychic Associates was a daunting task but was a great project to be a part of. It was and is such a pleasure to be ‘the marketing department’ for these wonderful business owners. Visit the site.