Email Marketing: the most powerful digital marketing tool

Email marketing has gotten a pretty bad rap in the last few years and for good reason! Everyone with an inbox has dealt with the endless flow of irrelevant and irritating spam. We bulk delete messages without much hesitation and expect email clients to intercept and redirect spam to junk mail folders.

Despite all this, digital marketers still go to many lengths to acquire a site visitor’s email address. We invest in automation services, we put valuable, sought after content behind optin forms, we spend precious time building newsletters. Getting a visitors email even has a special title! We refer to is as converting, because it is the moment the visitor converts to a lead and begins their buyer journey.

Why do we do all this when truthfully marketing and promotion emails have an abysmal open rate and an even lower click through rate? Because after all these years and all of these advancements, email marketing is the best tool for lead nurturing!

Use it, don’t abuse it

Email marketing, when executed properly and not abused, is one of the most powerful digital marketing tools businesses have at their disposal. It builds trust with potential customers, without pressuring them to buy. It waits patiently in their inbox until they decide to move forward on their buyer journey, and doesn’t take up the time of sales staff.

Let’s walk through an example of a perfectly run email marketing campaign. Pretend you are a digital marketing agency. You’ve created some really great content, promoted it on social media and made it available on your website. The content is funneling traffic from social media to your website.

One visitor, let’s call them Ms. Business Owner, arrives at your website. She is interested in learning how to use email marketing to help her small business grow. She reads a couple related blog posts then comes to an ebook offer, The Complete Manual to Email Marketing for Small Businesses. This is exactly what Ms. Business Owner has been looking for, and best of all the ebook is completely FREE! She need only provide her email, answer a few other questions and the ebook will be delivered to her inbox.

Ms. Business Owner gladly fills out the form, gets the ebook and dives in. She has converted from visitor to lead! But this is just the beginning of your email marketing campaign. Now your automation service takes over. The questions Ms Business Owner answered on the optin form have entered her contact into a list or segment that will receive personalized email messages specific to her needs. Maybe one question asked approximately how much her business earned last year, or how many employees she has. She would receive an email with content that would be relevant to businesses of that size, while an owner of a larger business would receive different emails.

Because you’re a digital marketing whiz you know not to overwhelm Ms. Business Owner with low-value emails every single day. On a weekly basis, when you’ve created some really great content, that you know would benefit her, you send an email promoting the free content, and reminding her you’re here to help.

This process is called lead nurturing and at the early stages of lead nurturing there is no better tool to use than emails. It doesn’t waste salespeople’s time, chasing leads that will never become customers and it doesn’t put pressure on the lead to buy.

Unlock the Power of Email Marketing with takecareofmysite.com

As a small business owner, you’re constantly on the lookout for marketing strategies that deliver results and provide long-term value. That’s where email marketing comes in – it’s marketing gold. But what makes email marketing so special? Let’s break it down.

One of the greatest benefits of email marketing is ownership. When someone provides you with their email address, you gain ownership of that valuable contact information. Unlike social media or SEO, where algorithms and policies can change overnight, email remains a steadfast communication channel. It’s a direct line to your audience that you control, ensuring that your marketing efforts are future-proof.

But here’s the thing – email marketing isn’t a standalone strategy. To truly unlock its potential, you need a comprehensive approach that encompasses quality content, strategic promotion, and effective SEO. That’s where we come in.

At takecareofmysite.com, we offer packaged services that address all aspects of digital marketing, including email marketing. Our team of experts will work closely with you to develop a tailored email marketing strategy that aligns with your business goals and objectives. From crafting compelling content to designing eye-catching templates and analyzing performance metrics, we’ll handle every aspect of your email campaigns with precision and expertise.

But our services don’t stop there. We understand that every business is unique, which is why our packages can be fully customized to suit your specific needs and budget. Whether you’re a small startup or an established enterprise, we have a solution that’s right for you.

Ready to harness the power of email marketing for your business? Contact us today to learn more about our services and find out which package would best suit your needs. Don’t let this invaluable marketing opportunity pass you by – invest in email marketing with takecareofmysite.com and watch your business soar.