Unless you’re starting a brand new business you probably already have social media accounts set up. Twitter, Facebook, Instagram, Pinterest and LinkedIn, are all designed for easy use. Setting up businesses profiles doesn’t require a lot of technical skill or time.
But unless you are a dedicated marketer you’re probably not seeing the full value of social media marketing.
What’s the difference between paid and organic social media marketing
There are generally two sides to social media marketing, paid and organic. Paid, as you can probably guess involves buying ad space in the newsfeed.
Organic is when your unpaid posts are shuffled through a users newsfeed. Typically this user has already liked or followed your account. Both are powerful and should be utilized.
Paid advertising allows businesses to target their ideal customer to a granular level. Imagine being able to market directly to a person you knew would be interested in your product or service at the exact moment they are most likely to purchase it. Now imagine being able to do this for only dollars a day. Sounds too good to be true right? It’s not, this is precisely what makes paid social media advertising so powerful.
Organic, on the other hand, doesn’t allow for precise targeting, but it can still yield good results. For a small business with a modest following, the difference between organic reach and paid is probably in the neighborhood of 500 views compared to 1500 views.
Those 500 views are free, but were people who had already liked or followed your account. The 1500 views, on the other hand, are from people who weren’t previously aware of your business but fit your customer persona. And those 1500 views may have cost you $20. Not a bad investment.
I can do this on my own, right?
So if the platforms are all designed for ease of use, why would you need a marketing agency to run your social media? Because the true power of social media lies in strategy and organization.
When you combine the reach of social media with a marketing campaign and strategy there is huge potential.
At takecareofmysite.com our social media experts will work with you to create relevant social media campaigns that align with your business goals.
We will organize and strategize the campaign across all the appropriate channels. Execute it according to best practices, measure its successes and failures, and then repeat the process.
We believe social media marketing must deliver quality content and funnel traffic back to a well-designed website.
takecareofmysite.com offers packaged services that address digital marketing as a whole and can be tailored to suit any business’s needs and budget.
Contact us today to learn which packages would best suit you.